Yearbook of Bibliology and Press Studies

Summary

This publication is the third part of the entire cycle dealing with the history of the weekly magazine for women "Przyjaciółka" in the years 1989-2002. This encompasses the attempts of breaking out of the RSW "Prasa-Książka-Ruch", which the editors of "Przyjaciółka" started in July 1988 by creating a company "Oferta dla Każdego" (Offer for Everyone) and a foundation - „Wyjść na Prostą" (To get out of the Red). "Przyjaciółka" was opened for bidding, along with other weekly magazines, such as "Prawo i Życie" (Law and Life) and "Życie Gospodarcze" (Economic Life). The buyer was Oferta dla każdego, Co. Ltd. for 8 billion (old) Polish zlotys. During the next 12 years of independent economic activity, "Przyjaciółka" changed numerous times its editing staff, formula, which means: size of issue, size of the paper, kind of type, printers. All this caused that it became a cheap coloured paper for "the masses". The paper had one of the largest circulations (730,000-750,000 issues) and influenced a large segment of the population (31.9%). "Przyjaciółka" is read by women and men (30%). The editors continue a number of campaigns and create new active charities and the "»Przyjaciółka« Foundation", which takes care of 5,000 children from Children's Homes.