Summary

...A widening segmentation in the polish high-circulation magazines market could be observed
between the years 2000 and 2010. The largest companies with foreign capital, i.e, H. Bauer, Ringer
Axel Springer Polska, G + J Polska, Burda Media Polska, edipresse Polska and Marquard Media Pol-
ska explored new income-yielding ways of operation in the market. They adjusted their offer to the
varying conditions induced by the development of new technologies. My aim was to grasp and depict
the dynamics of change taking place in the market of high-circulation magazines. Analysing the data
published by ZKDP, i pondered over the future of the popular, in consequence addressed to a wide
spectrum of audience, periodicals.