Summary

The concept of media goods is of pivotal significance for owners and managers of media business
activities. Raising the quality of media goods, namely, newspapers, magazines, radio and television
program mes, are the fundamental marketing activities, which should be undertaken with reference to
a product.in this article, it is assumed that drastic chan ges in the media companies’ environment in
Poland, especially from the year 2009, prompt the systematic decline in the qualty of media goods. it
is ascertained that such a situation ensues mainly from the business strategies employed by owners and
managers of media companies. in order to carry out a diagnosis of the phenomena the meaning of media
goods quality was also specified.