Summary

In the article marketing activities of Publishers of the regional news paper and the free of charge Polish national weekly were determined by means of the marketing strategic profile of both media goods. Managers of the regional daily newspapers have to adopt the mini-maxi competitive strategy and decide on the internal factors. The quality of the journalistic team and salesmen can be of great significance. The free of of charge Polish national weekly should however accomplish the maxi-mini strategy and decise on external factors. The product must be reduced and the consumer offered price benefits.