Yearbook of Bibliology and Press Studies

Summary

Answering the question embodied in this article it could be stated that Poles aversion to newspapers
is due to a number of causes. Firstly, it is a historically-conditioned problem emanating not only from
the loathing for newspapers fulfilling propaganda functions,but also in connection with the dismantling
of the tolerably efficient system of press distribution as wellas the propagation of the press developed
in the era of the People’s Republic of Poland. it is also expedient to acknowledge as historical the de-
monopolization process of the Polish press market, which instigated the audience to various reading
experiments that usually resulted in relinquishing reading of the daily press. extreme commercializa-
tion of the press market and the introduction of such products as advertisement and free newspapers
undermined the survival of the information and journalistic press.Originally, the destabilization of this
market caused press competitions and later on various gadgets.The newspaper, more and more to a less
extent a medium of communications and a cultural good, became a simple market product promoted
by the same methods as in the instances of soap, mayonnaise or washing powder.if we should add to
this the incessant pursuit of advertisement and the neglect of editorial content, then there will emerge a
group of subsequent factors that will effectively alienate Poles from the daily press. The future survival
of printed newspapers will certainly be challenged by computer users. The young polish generation cur-
rently rarely fall back on classical printed matter , seeking all information, above all, on the net. What
results this will yield will be seen in the near future.